Category: Business

Why collaboration matters

There is a common misconception that success is purely about implementing the latest technology. But real change doesn’t happen in isolation. It’s about introducing AI, automation, or new tools but also about ensuring that people know how to use them, that organizations can adapt, and that these innovations become part of daily workflows. This is where collaboration makes all the difference. When expertise and adoption go hand in hand, transformation becomes more than a buzzword—it becomes reality.

At Splended, we’ve experienced this firsthand through our partnership with Forge Digital. Working together has shown us that when the right technical solutions meet the right frameworks for learning and adaptation, businesses can really sustain change.

The best part of working with Forge Digital

Collaborating with Forge Digital has reinforced a simple truth—lasting impact comes from more than just great technology. Forge delivers cutting-edge digital solutions, ensuring AI and automation integrate seamlessly into businesses. Splended ensures that people adopt, apply, and truly benefit from these innovations.

Collaboration over competition

We complement each other’s strengths. One of the best examples of this is our work with Siili, where we have helped train 160 consultants in AI skills. The results speak for themselves—equipped with both the right tools and the right mindset, they are now driving AI adoption within their own customers. This is what collaboration makes possible: real change, not just new systems.

Esa Mäkelä on how collaboration lifts both businesses

If your company wants to truly embed AI and digital tools into its way of working, let’s talk. Because when we lead together, we all move forward.

Esa Mäkelä from Forge Digital put it best:

“We solve different sides of the same problem. We make sure companies have the best digital solutions, and Splended makes sure those solutions actually make a difference. It’s easy to build something—what’s hard is making sure it’s used in a way that creates lasting impact.”

A while ago we recognized a need to hire a new teammate to facilitate our growth. We received a staggering 139 applications and had many inspiring conversations with potential applicants. We have now made a decision and are excited to introduce Merri Leino, a dynamic professional whose career journey has crossed the realms of marketing technology, finance, and business development. Merri brings a wealth of experience and a fresh perspective to our team.

During his tenure at Google, Merri empowered Nordic businesses with Google’s marketing suite and cutting-edge martech solutions. Merri also has entrepreneurial experience as he has guided a market insight startup and a D2C brand’s launch, facilitating the establishment of robust processes and orchestrating nSight’s successful launch. Initially, Merri worked in corporate banking at Nordea, where he supported the financing of various mergers and acquisitions.

With a background in international taxation and contracts, Merri possesses a solid academic foundation on strategic decision-making and legal acumen. Passionate about process improvement and the development of human capital, Merri is dedicated to helping businesses optimize their operations and nurture their greatest resources—their people.

Outside work, Merri finds joy in sports and the tranquility of sailing during the sunny Finnish summers. A voracious reader and one of those rare people who can claim to have read Homer’s Odyssey, Merri’s literary interests and vibrant personality make him a fantastic addition to our team. As Merri joins our team, we eagerly anticipate the innovative ideas, strategic insights, and boundless energy he will bring to the table.