Build new offering by understanding your market
It is essential for companies to keep up with the changing expectations of the contemporary consumer.
This pro to pro program focuses on a specific ambition of a company to develop new business opportunities and offerings for a consumer market.
The program will help a team working on an opportunity to keep focus on the consumer and ensure even radical, transitional offering are adapted to demand.
You’ll learn
- To use consumer insights in the best ways possible for in-market success
- To frame/ validate a consumer opportunity for the business
- To do explorative research to create a key insight as a starting point for concept development.
- To conduct experiments to iterate on a concept
- To quantify the opportunity & assess the potential for adoption
Content of the training days
Day 1 (3 hours): Discuss the opportunity/ start evolving a framing and an understanding of the opportunity
Day 2 (3 hours): Plan for explorative research: recruitment, objectives, discussion guides, analysis and conclusions.
Day 3 (6 hours): Analysis of findings & first version of key consumer insights
Day 4 (3 hours): Planning of testing of concepts
The team will work in-between sessions, and meetings will focus on ensuring that consumer insight is crisp and clear, and is not distorted.
The process can be conducted over 2 months, but will require the team/ teams to work in between meetings.
The research is conducted, but supported by the trainer and may involve additional cost.
For whom?
- New business development teams
- Multi-disciplinary product and service development teams
- Teams with the task to transition the company towards more sustainable offerings.
When and where
Duration
4 days
Location
On-site training at Helsinki or at your preferred location.
The training can be tailored to fulfil the needs of your team.
Trainers
-
Dr Oskar Korkman
Founder
Do you want to know more about our services?
Please send an email, or leave a message right here. We look forward hearing from you and get back to you asap.
marjut@splended.fi